English language and culture cues found in advertisements in selected print publications for deaf and hard of hearing people

Show simple item record

dc.contributor.advisor Pugliese, Rudy
dc.contributor.advisor Neumann, David
dc.contributor.advisor Albertini, John
dc.contributor.author McAllister, Cindy Kay
dc.date.accessioned 2009-01-22T13:51:08Z
dc.date.available 2009-01-22T13:51:08Z
dc.date.issued 2008-05
dc.identifier.uri http://hdl.handle.net/1850/8056
dc.description.abstract hard This research investigated advertisements in Deaf Life and Deaf Rochester News use of written English and culture cues to communicate to deaf and hard of hearing (DHH) audiences. DHH audiences have indicated that seeing more DHH actors and sign language in advertisements will increase their response to the advertisements. English and characteristics of culture were analyzed to determine the extent of understandable English and appropriate culture cues for DHH audiences. Deaf Life did not use understandable English and appropriate culture cues to a high extent. Deaf Rochester News did use understandable English, but did not use appropriate culture cues to a high extent. These results indicate a change is needed to increase effective advertising to DHH audiences. en_US
dc.language.iso en_US en_US
dc.subject Advertisements en_US
dc.subject Deaf and hearing en_US
dc.subject English culture en_US
dc.subject Print publications en_US
dc.subject.lcc P301.5.A38 M32 2008
dc.subject.lcsh Advertising--Language en_US
dc.subject.lcsh English language--Written English en_US
dc.subject.lcsh Deaf--Means of communication en_US
dc.subject.lcsh Literacy en_US
dc.title English language and culture cues found in advertisements in selected print publications for deaf and hard of hearing people en_US
dc.type Thesis en_US
dc.description.college College of Liberal Arts en_US
dc.description.department Department of Communication en_US
dc.contributor.advisorChair Austin, Bruce

Files in this item

Files Size Format View
CMcAllisterThesis05-2008.pdf 172.5Kb PDF View/Open

This item appears in the following Collection(s)

Show simple item record

Search RIT DML


Advanced Search

Browse