Teaching professional selling: A Relationship building process

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dc.contributor.author Tyler, Philip
dc.contributor.author Hair, Neil
dc.date.accessioned 2009-01-28T20:39:34Z
dc.date.available 2009-01-28T20:39:34Z
dc.date.issued 2007
dc.identifier.citation Journal for Advancement of Marketing Education. 11. (04). 2008. en_US
dc.identifier.uri http://hdl.handle.net/1850/8094
dc.description.abstract Professional selling is a relationship building process and teaching the subject as a relationship building process has proved to be effective. This paper will detail the approach used to convey the tools, concepts, skills, and attitude required to enter a marketing sales career through the use of creative teaching methods. This paper is organized as follows: Laying the Foundation: Class One, Knowing and Respecting Each other, Interpersonal Skills, Attitude Assignments, Setting Goals, I Love You, Listen, Say Something Nice, Daily Self Assessment, Sales Presentation, A Day with a Sales Representative, Critique of Classmates Sales Presentations, Oral Final Exam, and Wrapping Up: Last Class. en_US
dc.language.iso en_US en_US
dc.publisher Marketing Management Associations en_US
dc.relation.ispartofseries Vol. 11 en_US
dc.relation.ispartofseries Winter en_US
dc.title Teaching professional selling: A Relationship building process en_US
dc.type Article en_US

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