What is print? A Characterization of the printing industry in the United States

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Title: What is print? A Characterization of the printing industry in the United States
Author: Printing Industry Center
Abstract: Print touches our lives constantly in the form of product packaging, books, newspapers, magazines, mail, or any of the wide variety of printed items we use every day. We consume it without even thinking about it. To treat printing as a stand-alone product, service, or process is impossible. It is a manufacturing industry in the strictest sense, but it is also a service industry. There are a number of other industries and services intertwined with printing, such as paper manufacturing, ink manufacturing, equipment manufacturing, print finishing, graphic design, marketing, distribution, mailing, and fulfillment services. This report will briefly touch on these ancillary industries as needed, but is not an exhaustive discussion of the relationships (be they financial, historical, or physical) between all of these and the printing industry. Instead, this report is intended to be an introduction to printing and its many facets. References, an appendix on the history of the industry, and a suggested reading list have been provided for further study.
Description: RIT Printing Industry Center research monograph.
Record URI: http://hdl.handle.net/1850/9111
Date: 2007

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  • Printing Industry Center Research (CIAS)
    Dedicated to the study of major business environment influences on the printing industry, precipitated by new technologies and societal changes. With the support of RIT, the Alfred P. Sloan Foundation, and our Industry Partners, it is our mission to continue to develop and articulate the knowledge necessary for the long-term economic health of the printing industry.

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