Personalization: Data-driven print and internet communications

Show full item record

Redirect: RIT Scholars content from RIT Digital Media Library has moved from to RIT Scholar Works, please update your feeds & links!
Title: Personalization: Data-driven print and internet communications
Author: Sorce, Patricia
Abstract: In the three years since the publication of the first edition of “Data-Driven Print,” the media world has continued to change. A tangible example of this change occurred in late 2006, when Time magazine announced their Person of the Year – YOU! This event recognized the growth of user-generated content and the enthusiasm of younger media users in having information “my way.” The growth of the media forms are primarily electronic, including social networking sites, music downloads to cell phones, file sharing, and text messaging. This growth in “new media” has left the mainstream media businesses that provided content—such as news organizations, publishers, and record companies—to struggle with how to make money in the new era of individual control and user-created media.
Description: RIT Printing Industry Center research monograph. For more information please contact Patricia Sorce:
Record URI:
Date: 2009

Files in this item

Files Size Format View
PSorceForeward2009.pdf 16.82Kb PDF View/Open

The following license files are associated with this item:

This item appears in the following Collection(s)

  • Printing Industry Center Research (CIAS)
    Dedicated to the study of major business environment influences on the printing industry, precipitated by new technologies and societal changes. With the support of RIT, the Alfred P. Sloan Foundation, and our Industry Partners, it is our mission to continue to develop and articulate the knowledge necessary for the long-term economic health of the printing industry.

Show full item record

Search RIT DML

Advanced Search