Personalization: Data-driven print and internet communications

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dc.contributor.author Sorce, Patricia
dc.date.accessioned 2009-04-17T20:16:09Z
dc.date.available 2009-04-17T20:16:09Z
dc.date.issued 2009
dc.identifier.uri http://hdl.handle.net/1850/9127
dc.description RIT Printing Industry Center research monograph. For more information please contact Patricia Sorce: psorce@mail.rit.edu en_US
dc.description.abstract In the three years since the publication of the first edition of “Data-Driven Print,” the media world has continued to change. A tangible example of this change occurred in late 2006, when Time magazine announced their Person of the Year – YOU! This event recognized the growth of user-generated content and the enthusiasm of younger media users in having information “my way.” The growth of the media forms are primarily electronic, including social networking sites, music downloads to cell phones, file sharing, and text messaging. This growth in “new media” has left the mainstream media businesses that provided content—such as news organizations, publishers, and record companies—to struggle with how to make money in the new era of individual control and user-created media. en_US
dc.language.iso en_US en_US
dc.publisher Printing Industry Center at RIT en_US
dc.subject Digital communications en_US
dc.subject Print-centric en_US
dc.title Personalization: Data-driven print and internet communications en_US
dc.type Foreword en_US

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  • Printing Industry Center Research (CIAS)
    Dedicated to the study of major business environment influences on the printing industry, precipitated by new technologies and societal changes. With the support of RIT, the Alfred P. Sloan Foundation, and our Industry Partners, it is our mission to continue to develop and articulate the knowledge necessary for the long-term economic health of the printing industry.

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